Typography

Typography is a main element in our identity, used throughout all touch points. The role of typography for Nordnet is to clarify information in dense environments as well as to create distinct communication.

Nordnet font

The Nordnet font is available in 3 weights.

Nordnet Bold

Nordnet Bold is predominantly used for short headlines in external communication creating contrast, impact and vibrancy.

Bold headlines in advertising is an important part of stating and claiming that position. We also use Nordnet Bold for sub headers in small sizes where great contrast is required for legibility.

Nordnet Medium

Nordnet Medium is used for headlines, subheadings and shorter texts for corporate and more formal communication.

It is used where sophistication needs to be stressed and larger amounts of information require visual harmony, making it key in formal and corporate contexts.

Nordnet Regular

Nordnet Regular is our standard weight for body copy and UX interfaces.

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Nordnet Bold

Nordnet Bold is predominantly used for short headlines in external communication creating contrast, impact and vibrancy.

Bold headlines in advertising is an important part of stating and claiming that position. We also use Nordnet Bold for sub headers in small sizes where great contrast is required for legibility.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

a b c d e f g h i j k l m n o p q r s t u v q x y z å ä ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

Nordnet Medium

Nordnet Medium is used for headlines, subheadings and shorter texts for corporate and more formal communication.

It is used where sophistication needs to be stressed and larger amounts of information require visual harmony, making it key in formal and corporate contexts.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

a b c d e f g h i j k l m n o p q r s t u v q x y z å ä ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

Nordnet Regular

Nordnet Regular is our standard weight for body copy and UX interfaces.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

a b c d e f g h i j k l m n o p q r s t u v q x y z å ä ö ? & @ % ! 0 1 2 3 4 5 6 7 8 9

Setting the line height

Setting the line height correctly for headlines is a key factor in creating impact and to gain the desired visual expression for the brand. Headlines should build a dense black formation – maximizing size and contrast in communication. This is achieved with a tightly set line height.
  • A well set headline formation. Big headlines don’t have a standard line height, instead they need to be set as tightly as possible, without letters touching between the lines.
  • Smaller headlines are set with equal line height and font size.
  • Line height for body copy should be adjusted to achieve optimal legibiltiy. The aim is to create a well defined body where the lines are easy to follow. As a rule of thumb, use 120% of the font size.
Big headlines don’t have a standard line height.
Big headlines have a tight line height.
Smaller headlines are set with equal line height and font size – in this case 24/24 pt.
Bold headlines for vibrant
communication.
Line height for body copy: 120% of font size. In this case: 20pt font / 24 pt line height.
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Checklist

  • Always left aligned text.
  • Always upper/lowercases. Not just capital letters.
  • Work with as few sizes as possible on the same surface.
  • Avoid punctuation in headlines.
  • Same spacing as font size for small headers.
  • All graphic elements should share the same colour in the layout.
  • Big headlines should never be longer than maximum three lines.
  • Use fewer font weights for greater consistency and compliance.

Examples

Nordnet Bold is used as standard font for headlines in communication.

For small sizes in communication (in this example for Instagram posts) – use Nordnet Medium.

Headline and sub-head could be separated by a different colour tone.

Nordnet Medium is used for formal and corporate communication. It can also be used to highlight a section of a text.