Our logo

Our logotype is the most important graphic element as its main function is to act as sender for all our activities and can always represent our brand on its own. It is developed to always strengthen the brand perception and provide a direct visual recognition.

Symbol

Nordnet is about growth, helping people grow financially and making investments accesible. It’s easy, not complicated. Our symbol for growth is just as easy. It resembles a line graph curve forming the letter ”N”, short for ”Nordnet”.

Our symbol is honest, simple and with a built-in explanation of our business. It goes well with our wordmark, yet it is strong as a single element with an expression that will stand the test of time.

The symbol in some cases replace or complement the full lock-up logotypes and can be applied in contexts where the symbol has a better range effect and where our name is already present. I.e. social media icons and internal communications.

Wordmark​

The wordmark is based on our typography, Nordnet, creating a strong identity DNA throughout all our communications.

Our wordmark is always used along wih the symbol. Though it can be separated horizontally when the context allows to.

Logotype

The logotype is the most important graphic element. It’s main function is to act as sender for all activities and should always be able to represent the brand on its own. It is developed to always strengthen the brand perception and provide a direct visual recognition.

Primary version
Used for all our communications as long as the word mark is legible.

Secondary version
Used for small surfaces or formats where legibility of the wordmark of our primary version is limited or the composition is strengthened by the secondary version.

Size and proportion​

The logotype and the symbol should in general be used in rather large sizes.

Minimum widths of the different versions of the logotype.

Width 98px

Width 80px

Width 28px

Typically the proportion for the lock-up ranges from 20% up to 45% of the format’s width.

Logo colours​

The logotype and the symbol should in general be used in rather large sizes.

  • The logotype should primarily be used in the black and the white versions.
  • The secondary colour versions are used in communication and marketing units where all content are coloured with the same colour.
  • The complementary grayscale versions are used to create a more sophisticated and elegant expression – where maximum contrast is not needed – i.e. exclusive stationary, invites, interiors etc.

Placement of the logotype​

The logotype is allowed to be placed with great freedom in a layout. The free placement creates great opportunities and simplifies handling in relation to other elements, but it is essential that the logotype has sufficient free space towards other elements to not be misinterpreted as part of the sender.

When placing the logotype, manage the background image, title and any other texts. The logotype should always be positioned so that good contrast and generous clearance to other elements are achieved.

The logotype should always be placed along a layout grid in balance with other elements.​
The logotype should be placed at any height along the right or left edge.
The logotype should not be placed centered on the surface.