The image language rest on the idea of truth and simplicity – representing Nordnet in a direct, transparent and authentic way. The images are simple in content and composition but rich in
meaning, making room for communicative messages.
The context of imagery and the function and purpose it fills should be put at center stage to ensure variety, quality and economy for future image projects.
All images we work with will not be taken with the same purpose and end-use in mind. Some images should be in our image bank for a long time and work for several different departments while others are more documentary or specifically corresponding to a temporary event.
Growth / conceptual
Images who either are conceptual relating to an important campaign and/or brand-building activities with timeless qualities for long-term use in marketing and representative communication. Should share the overarching visual style of the image concept.
Specific subjects / portraits
Images that should be sufficiently universal to work with for a long time and be representative of our business and our people.
Every day, Nordnet create a large amount of images for ongoing documentation, internal documents or fast communications.
Growth is the backbone of Nordnet and could always represent our business.
Subjects / portraits
Images that should be sufficiently universal to work with for a long time and be representative of our offer, our people and relevant topics.
Moments are snapshots of the everyday activities in the world of Nordnet that we predominately use for fast communications, such as social media.