Colours

The use of colour signal the values and ideas of a brand, relying on a narrow color scheme could however be more limiting than rewarding in terms of branding. Our colour palette is therefore flexible and dynamic but with a consistent use we create instant recognition.

Our colour world

Our colour palette is wide for functionality, differentiation, recognition and contrast. The base is neutral and simple, consisting of white, grays and black to ensure a qualitative expression. Vibrant colours help us to be versatile and to create excitement, to highlight information and contrast the neutral base.

Our colours refer to creativity and energy and give us the opportunity to be functional, but also to communicate with our target groups and to adjust to different contexts and needs.

Our colours

Primary brand colours

Grayscale

PMS Black 6C
HEX #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

PMS Black 3C
HEX #282823
RGB 40, 40, 35
CMYK 69, 63, 68, 84

PMS Cool Gray 11C
HEX #4B4B46
RGB 75, 75, 70
CMYK 64, 57, 62, 40

PMS Cool Gray 9C
HEX #6E6E69
RGB 110, 110, 105
CMYK 57, 48, 52, 17

PMS Cool Gray 7C
HEX #A0A09B
RGB 160, 160, 155
CMYK 40, 32, 36, 0

PMS Cool Gray 5C
HEX #BCBCB6
RGB 188, 188, 182
CMYK 27, 21, 24, 0

PMS Cool Gray 3C
HEX #D7D7D2
RGB 215, 215, 211
CMYK 15, 11, 14, 0

PMS Cool Gray 1C
HEX #EBEBE8
RGB 235, 235, 232
CMYK 7, 5, 7, 0

PMS –
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Accents

PMS 3272C
PMS 3272U

HEX #00F0E1
RGB 0, 240, 225

CMYK
C: 100, 0, 50, 0
U:100,0,50,0

PMS 213C
PMS 226U


HEX #FF2B83
RGB 255, 43, 131

CMYK
C:0,100,12,0
U:2,100,2,0

PMS 381C
PMS 388U


HEX #D2F500
RGB 195, 245, 0

CMYK
C: 22, 0, 100, 0
U:15,0,100,0

PMS 901C
PMS 901U


HEX #00C8F5
RGB 0, 200, 245

CMYK
C:100,1,9,0
U:100,4,10,0

Functional colours for
product development

HEX #FF5A00
RGB 255, 90, 0

HEX #60E631
RGB 0, 230, 0

HEX #0046FF
RGB 0, 70, 255

Complementary colours

PMS 7474C
PMS 2231U

HEX #009195
RGB 0, 145, 149

CMYK
C: 97, 22, 45, 20
U:98,0,28,21

PMS 3025C
PMS 308U


HEX #01424C
RGB 0, 66, 76


CMYK
C: 100, 25, 15, 50
U: 100, 33, 22, 30

PMS 7635C
PMS 1935U

HEX #AC135A
RGB 172, 20, 90

CMYK
C: 14, 91, 38, 3
U:2,97,53,5

PMS 235C
PMS 235U

HEX #78013A
RGB 120, 0, 60

CMYK
C: 20, 100, 11, 41
U:28,98,0,21

PMS 7740C
PMS 2258U


HEX #3A913F
RGB 58, 145, 63


CMYK
C: 77, 10, 95, 10
U:70,0,95,10

PMS 553C
PMS 2411U


HEX #023C00
RGB 2, 60, 0

CMYK
C: 80, 21, 79, 64
U: 80, 28, 100, 44

PMS 7684C
PMS 287U


HEX #385E9D
RGB 56, 94, 157

CMYK
C: 86, 63, 10, 1
U:98,68,0,0

PMS 2119C
PMS 280U


HEX #131F4F
RGB 19, 31, 79

CMYK
C: 100, 95, 10, 20
U: 100, 85, 2, 20

Examples