Colours

The use of colour signal the values and ideas of a brand, relying on a narrow color scheme could however be more limiting than rewarding in terms of branding. Our colour palette is therefore flexible and dynamic but with a consistent use we create instant recognition.

Our colour world

Our colour palette is wide for functionality, differentiation, recognition and contrast. The base is neutral and simple, consisting of white, grays and black to ensure a qualitative expression. Vibrant colours help us to be versatile and to create excitement, to highlight information and contrast the neutral base.

Our colours refer to creativity and energy and give us the opportunity to be functional, but also to communicate with our target groups and to adjust to different contexts and needs.

Our colours

Primary brand colours

Grayscale

PMS Black 6C
HEX #000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

PMS Black 3C
HEX #282823
RGB 40, 40, 35
CMYK 69, 63, 68, 84

PMS Cool Gray 11C
HEX #4B4B46
RGB 75, 75, 70
CMYK 64, 57, 62, 40

PMS Cool Gray 9C
HEX #6E6E69
RGB 110, 110, 105
CMYK 57, 48, 52, 17

PMS Cool Gray 7C
HEX #A0A09B
RGB 160, 160, 155
CMYK 40, 32, 36, 0

PMS Cool Gray 5C
HEX #BCBCB6
RGB 188, 188, 182
CMYK 27, 21, 24, 0

PMS Cool Gray 3C
HEX #D7D7D2
RGB 215, 215, 211
CMYK 15, 11, 14, 0

PMS Cool Gray 1C
HEX #EBEBE8
RGB 235, 235, 232
CMYK 7, 5, 7, 0

PMS –
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Accents

PMS 333
HEX #00F5CD
RGB 0, 245, 205
CMYK 72, 0, 49, 0

PMS 226
HEX #FF015A
RGB 255, 0, 90
CMYK 0, 100, 52, 0

PMS 381
HEX #C3FA00
RGB 195, 250, 0
CMYK 35, 0, 100, 0

PMS 306
HEX #00D2FF
RGB 0, 210, 255
CMYK 80, 0, 4, 0

Functional colours for
product development

HEX #FF5A00
RGB 255, 90, 0

HEX #00E600
RGB 0, 230, 0

HEX #0000FF
RGB 0, 0, 255

Complementary colours

PMS 5483
HEX #009196
RGB 0, 145, 150
CMYK 85, 28, 47, 5

PMS 7701
HEX #00424D
RGB 0, 55, 60
CMYK 91, 60, 62, 60

PMS 215
HEX #AA0041
RGB 170, 0, 65
CMYK 26, 100, 66, 18

PMS 235
HEX #78003C
RGB 120, 0, 60

PMS 7481
HEX #00AD00
RGB 0, 173, 0
CMYK 75, 0, 100, 0

PMS 553
HEX #003E00
RGB 0, 62, 0
CMYK 100, 50, 100, 70

PMS 072
HEX #0000C8
RGB 0, 0, 200
CMYK 100, 60, 5, 5

PMS 2119
HEX #000040
RGB 0, 0, 64
CMYK 100, 90, 40, 45

Examples